Tradition inside the bottle and irony in the label: the Bionasega label mocks the fashion for organic wines with all-Tuscan irony. «Let's be clear, I'm not against organic products» explains Rudy. «Let's rather say that I make fun of what in some cases is just a marketing gimmick. But everyone is free to make wine as they like. For the Bionasega in my cellar I follow the classic style, I do everything by hand. And you can taste the result in the bottle."